Campaign details
Brand: Eid In QatarBrand Owner: Qatar Tourism AuthorityLead Agency: TBWA\RAADCountry: Middle EastIndustries: Destinations and locationsMedia Channels: Events and experiential, Online video, Social media. Television
Executive summary
Eid is the time of the year when main Gulf Cooperation Council (GCC) countries witness "record levels" of tourists. With Dubai being the most appealing and modern Eid destination that offers a myriad of fun celebrations, Qatar, still perceived as a traditional and dull destination, is only a backup plan.
'Capture Joy' successfully rerouted the trajectory of GCC tourists from the...