Coca-Cola Morocco: The Mama Cooking Show

This case study shows how Coca-Cola, the carbonated drinks brand, increased brand affinity in Morocco by creating a family-focused cooking show.

Campaign details

Brand: Coca-Cola MoroccoBrand Owner: Coca-ColaLead Agency: FP7/CasablancaContributing Agencies: UM MENA, CasablancaCountry: MoroccoIndustries: Carbonated soft drinksMedia Channels: Content marketing, Events & experiential, Online display, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Sponsorship - media, TelevisionBudget: Up to 500k

Executive summary

For Coca-Cola to win back the lost "share of heart" with Moroccan mums, we went beyond traditional advertising and gave back more than we took, as we created The Mama Cooking Show – a unique, transmedia branded content platform in the FMCG...

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