An-Nahar: The new National Anthem Edition

Arabic-language daily newspaper An-Nahar reworded the national anthem to encourage positive action and raise its profile in Lebanon.

Campaign details

Brand: An-NaharBrand owner: An-NaharAgencies: Impact BBDO, OMDMarket: LebanonSector: NewspapersMedia channels: Newspapers, Outdoor, out-of-home, Radio & audio

Executive summary

An-Nahar is the leading daily Arabic-language newspaper in Lebanon. It has a long history of standing up for the people during all revolutions. When the Lebanese Government failed to find solutions to the looming economic crisis, stagnant economy and unemployment, the country was plunged into the sixth revolution in its history.

An-Naharsaw the moment to activate a movement, empowering Lebanese women to lead the revolution and avoid...

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