Al Arabia: Be A Man

Al Arabia Outdoor Advertising ran a 360-degree campaign in Saudi Arabia to raise awareness of prostrate cancer and encourage men to go for regular preventative checks.

Campaign details

Brand: Al ArabiaBrand owner: Al ArabiaAgency: FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Al Arabia Outdoor Advertising is the largest outdoor company in Saudi Arabia, with an extensive product offering in the three major cities of Jeddah, Riyadh and Dammam. The company's philosophy is 'Beyond awareness, helping change society for good'. Al Arabia is not a company that is shy about taking on big...

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