Campaign details
Brand: Abu DhabiBrand owner: Department of Culture and Tourism - Abu DhabiLead agency: Spark FoundryContributing agency: StarcomMarket: Middle East & North Africa (general region)Industries: Destinations & locationsMedia channels: Content marketing, Online display, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
At the end of the year, for many people, it was time to escape the routine and head out for a break. In the UAE – and even across the Middle East – travelling...