Abu Dhabi: Do not disturb, currently on staycation #InAbuDhabi

Government authority, The Department of Culture and Tourism, drew domestic travellers for an Abu Dhabi staycation with a data-driven campaign in UAE.

Campaign details

Brand: Abu DhabiBrand owner: Department of Culture and Tourism - Abu DhabiLead agency: Spark FoundryContributing agency: StarcomMarket: Middle East & North Africa (general region)Industries: Destinations & locationsMedia channels: Content marketing, Online display, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

At the end of the year, for many people, it was time to escape the routine and head out for a break. In the UAE – and even across the Middle East – travelling...

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