Paramanya: A million downloads in a month
Esen Topac
Campaign details
Brand owner: Netmarble Lead agency: MG MEDIAContributing agency: Republica Budget: 500k - 1 millionCountry: TurkeyIndustry: Gaming consoles, computer games, Websites, online services, appsMedia: Content marketing, Earned media, buzz, Games and competitions, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Product placement, Public relations, Social media, Television
Executive summary
This case study shows how Paramanya, a localised mobile game in Turkey, launched with a three-phase strategy to generate awareness and interactivity. First the app...