NFL Network: Right time, right fan and right offer

Michael Kaushansky

This case study describes how NFL Network, providing global online video subscriptions to the rights to view any NFL game globally, increased its subscriptions with an agile media campaign that self-tested and adjusted throughout its activation.

NFL Network: Right time, right fan and right offer

Michael Kaushansky

Campaign details

Brand owner: NFLLead agency: Havas MediaBudget: 3 - 5 millionCountry: Canada, Denmark, Europe (EU), France, Mexico, Netherlands, Norway, Poland, Turkey, United Kingdom, United StatesIndustry: Film, video and performance artsMedia: Earned media, buzz, Email marketing, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Social media

Executive summary

This case study describes how NFL Network, providing global online video subscriptions to the rights to view any NFL game globally, increased its subscriptions...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands