Johnnie Walker Blue Label: The Gentlemen's Wager
Ronnie Thomas
Campaign details
Brand owner: DiageoLead agency: PHD Singapore and Anomaly New YorkContributing agency: Freuds London Budget: 3 - 5 millionCountry: Australia, Belgium, Bolivia, Brazil, Chile, Colombia, Germany, Ghana, Greece, Hong Kong, India, Japan, Kenya, Luxembourg, Malaysia, Mexico, Mexico, Netherlands, Nigeria, Philippines, Singapore, South Africa, Spain, Thailand, United Kingdom, United States, VietnamIndustry: Luxury and super-premium brands, Spirits, liqueursMedia: Content marketing, Earned media, buzz, Online video, Public relations, Social media, Sponsorship - media
Executive summary
This case study describes how...