Benjamin Moore: Drafting off of the Big Box
Julie Findlay
Campaign details
Brand owner: Benjamin Moore Lead agency: The Martin Agency Contributing agency: Universal McCann Budget: Over 20 millionCountry: Canada, United StatesIndustry: Paints, DIY, home improvementMedia: Internet - display, Internet - search, Magazines - consumer, Mobile and apps, Online video, Radio, Social media, Sponsorship - media, Television
Executive summary
This case study describes how Benjamin Moore, a paint brand in Canada and the U.S., used their position as a competitor to brands with bigger budgets to reinvigorate...