Australian Institute of Management (AIM): Inspiring Australians to realise their power

This case study shows how the Australian Institute of Management (AIM) increased its revenues with a small marketing budget by getting more Australians to take AIM courses and more organisations to outsource learning and development to AIM.

Australian Institute of Management (AIM): Inspiring Australians to realise their power

Anna Preston, Sam Buchanan and Jacinta Crabtree

Campaign details

Brand owner: Australian Institute of Management (AIM)Lead agency: News Australia Sales, News CorpContributing agency: Sandbox, Brand Review, Et and 12th WindowBudget: 500k - 1 millionCountry: AustraliaIndustry: Educational, universitiesMedia: Content marketing, Direct marketing, Email marketing, Events and experiential, Internet - display, Mobile and apps, Newspapers, Online video, Social media

Executive summary

This case study shows how the Australian Institute of Management (AIM) increased their revenues with just a...

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