Wyeth Gold: See the world at home
Deric Wong and Anthony Lau
Campaign details
Brand owner: Wyeth NutritionLead agency: OMD Hong Kong and TBWA\Hong KongBrand: Wyeth GoldCountry: Hong KongIndustry Baby foodChannels used: Internet - display , Internet - general, Internet - microsites , Internet - search , Mobile and apps , Print - general, unspecifiedMedia budget: Up to 500k
Executive summary
This case study describes how Wyeth Gold promoted its infant milk powder in Hong Kong by creating an app to teach children about the world.
Children...