Campaign details
Brand: VisaBrand owner: Visa ChinaLead agency: BBDO and Proximity ChinaCountry: Australia, China, Japan, South KoreaIndustries: Banks, credit cards, loansMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Websites & microsites Budget: 500k - 1 million
Executive summary
Unlocking growth by using mobile to target the right consumer, at the right moment, in the right platform, coupled with the right offers
By 2025, it is estimated there will be 220 million Chinese tourists travelling abroad (Source: Goldman Sachs). Spending growth on Visa, however, was...