Visa: Get Lost Challenge
Hans Lopez-Vito
Campaign details
Brand owner: Visa ChinaLead agency: BBDO China, Proximity China and OMD China Country: ChinaIndustry: Financial ServicesMedia Channels: Internet - display; Internet - microsites; Magazines - consumer; Newspapers; Online video; Outdoor, out-of-home; Public relations; Sales promotion; Social media
Market background and cultural context
Visa was facing the fiercest competition it has ever come across: it was being dwarfed by UnionPay's 80% market share of Chinese tourists' outbound transactions (Source: UnionPay).
There are many reasons for UnionPay's unstoppable rise to dominance among Chinese outbound...