TNT Babad Apps: The power of mobile data connection in building human connections

Loren Bada

TNT, a mobile network, increased revenue with two social media videos by focusing on service in a price-led Philippines market.

Campaign details

Brand: TNTBrand owner: Smart Communications, Inc.Lead agency: Ace Saatchi & Saatchi AdvertisingCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Online video, Social media, TelevisionBudget: Up to 500k

Executive summary

It has always been a battle of the best offers for mobile networks in the Philippines. And for TNT, that war against its direct competition, TM, was all about affordable call and text promos. It was highly product-centric and traditional. This worked against the young and highly digitally-savvy mobile Philippine market.

The brand knew that it could create...

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