The Akanksha Foundation: The Job Switch

Hitesh Patel, Kiran Anthony, Mayuri Shukla, Khushnuma Daruwala et al.

The Akanksha Foundation, an education NGO in India, recruited more teachers with an eye-catching social media campaign.

Campaign details

Brand: The Akanksha FoundationBrand owner: The Akanksha FoundationLead agency: Ogilvy & MatherCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Radio, Social media, TelevisionBudget: No budget

Executive summary

India has over 580,000 teacher vacancies!

How could Akanksha, a small but extremely quality-conscious non-governmental organisation (NGO) with zero marketing budgets, spread awareness about its need for teachers? We took a unique twist on traditional Teacher's Day celebrations. A child from the Akanksha Foundation filled in for industry achievers at their workplace, while they...

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