Tata Hexa: How we used a branded content innovation to influence the influencer

Tata Motors successfully launched its new Hexa car model in India with digital content, influencers and events.

Campaign details

Brand: Tata HexaBrand owner: Tata MotorsLead agency: Lodestar UMCountry: IndiaIndustries: SUVs, 4x4sMedia channels: Content marketing, Direct marketing, Events & experiential, Games & competitions, Online video, Print - general, unspecified, Public relations, Word of mouth, advocacyBudget: 500k - 1 million

Executive summary

This case study shows how Tata Hexa, a soon to be launched SUV, used an influencer route to engage with its Indian audience and drive perceptions and test rides.

Hexa, a lifestyle SUV from Tata Motors, was soon to be launched with the positioning of...

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