Campaign details
Brand: Tata HexaBrand owner: Tata MotorsLead agency: Lodestar UMCountry: IndiaIndustries: SUVs, 4x4sMedia channels: Content marketing, Direct marketing, Events & experiential, Games & competitions, Online video, Print - general, unspecified, Public relations, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
This case study shows how Tata Hexa, a soon to be launched SUV, used an influencer route to engage with its Indian audience and drive perceptions and test rides.
Hexa, a lifestyle SUV from Tata Motors, was soon to be launched with the positioning of...