Campaign details
Brand: ABC Heinz Sambal AsliBrand owner: Kraft Heinz IndonesiaLead agency: VML Indonesia, Geometry IndonesiaContributing agencies: OMD IndonesiaCountry: IndonesiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Games & competitions, Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Indonesia is popularly known as the spice country. While the title was conferred for its ability to produce spices, it would hold even when applied to the love Indonesians have for anything spicy. Kraft Heinz ABC benefited from this love,...