Campaign details
Brand: Star SportsBrand owner: Star India Pvt. LtdLead agency: Mindshare Country: IndiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online video, Print - general, unspecified, Radio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Kabaddi is a traditional Indian sport that is played across the country, but over the last few decades the sport has been lost in the noise of cricket and other organised sports. The launch of a professional kabaddi league had raised interest in the sport, but it was still broadly seen as...