Star India: Miracles are not made by design. Make your miracles happen.
Campaign Details
Brand owner: Star NetworkAgency: Leo Burnett India; Star India network (contributing agency)Brand: Star IndiaCountry: IndiaIndustry: SportsChannels: Internet - display, Internet - general, Social media, Sponsorship - event, property, Sponsorship - media, Television, Television - direct responseBudget: 3 - 5 million
Executive Summary
In India, cricket is religion. While T20 was a successful extravaganza, the format of T20 cricket was undergoing a perception shift. The spotlight...