Campaign details
Brand: Star SportsBrand owner: Star India Pvt. Ltd.Lead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Radio & audio, Social media, Television, Word of mouth, advocacyBudget: 5 - 10 million
Executive summary
The Indian Premier League (IPL), the biggest and most valuable cricket league in the world, has historically been broadcast by the Sony Network in India. This year, Star Sports bid for and won the broadcasting rights for the IPL, thus bringing the property...