Standard Chartered Bank: Here For Good
Robin Nayak and Vu Nguyen
Campaign details
Brand owner: Standard Chartered BankAgency: TBWA\ Singapore, Digital Arts Network (DAN), OMD SingaporeBrand: Standard Chartered BankCountry: Bangladesh,Bhutan,Brunei Darussalam,Cambodia,China,Hong Kong,India,Indonesia,Japan,Lao People's Democratic Republic,Macau,Malaysia,Mongolia,Myanmar,Nepal,North Korea,Philippines,Singapore,South Korea,Sri Lanka,Taiwan,Thailand,VietnamChannels used: Internet – display, Internet – microsites, widgets, Magazines – consumer, Mobile and apps, Newspapers, TelevisionMedia budget: 10 – 20 million
Executive summary
Amidst a climate of recession and distrust of the financial industry, Standard Chartered Bank launched its lauded 'Here For Good' brand promise in 2010, with the aim of...