Special Care For Active Kids – Johnson's Baby Active Shampoo launch

Johnson's Baby, the personal care brand, launched a new shampoo for kids aged 2-10 in India, using digital and social media ads.

Campaign details

Brand: Johnson's BabyBrand owner: Johnson & Johnson Private LimitedLead agency: DDB Mudra GroupCountry: IndiaIndustries: Hair careMedia channels: Games & competitions, Social media, Sponsorship - mediaBudget: Up to 500k

Executive summary

For Johnson's Baby, the association with babies is obvious. But the brand was noticing a decline in the usage of its baby shampoo after the babies grew up to the age of two years. Research suggested that mothers were drifting away from using Johnson's Baby shampoo once their children grew up beyond the age of...

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