Campaign details
Brand: Johnson's BabyBrand owner: Johnson & Johnson Private LimitedLead agency: DDB Mudra GroupCountry: IndiaIndustries: Hair careMedia channels: Games & competitions, Social media, Sponsorship - mediaBudget: Up to 500k
Executive summary
For Johnson's Baby, the association with babies is obvious. But the brand was noticing a decline in the usage of its baby shampoo after the babies grew up to the age of two years. Research suggested that mothers were drifting away from using Johnson's Baby shampoo once their children grew up beyond the age of...