Society for Community Organisation: Wardrobe Apartments

Josh Cheung

The Society for Community Organisation (SoCO), a non-profit dedicated to improving living conditions, increased awareness of poor living conditions and persuaded the Hong Kong government to build more public housing with a stunt.

Campaign details

Brand: Society for Community OrganisationBrand owner: Society for Community OrganisationLead agency: BBDO Hong KongCountry: Hong KongIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Events & experiential, Social mediaBudget: Up to 500k

Executive summary

In Hong Kong, there are some 200,000 people that live in unsanitary and unsafe subdivided units as small as 2 square metres. [Sources: HKSAR Census & Statistics Department, 2016], yet there was severe apathy for the issue, from both citizens who were distracted by 23,300 other non-profits fighting for their attention [Source:...

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