ShopClues: Introducing india to commute commerce
Campaign details
Brand owner: Clues Network Pvt. Ltd.Lead agency: Enormous BrandsBrand: ShopCluesCountry: IndiaIndustry Online retailMedia: Internet - display, Mobile & apps, Newspapers, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This case describes how identifying emerging trends that are closer to the culture can create new opportunities for a brand. In the case of ShopClues it helped create a new habit among Indians.
The Big Indian e-retailers created dedicated sale campaigns to just 'sell more'. But with low...