Campaign details
Brand: Coca-ColaBrand owner: Coca-Cola Beverages (Shanghai) Ltd.Lead agency: McCann Erickson Guangming Ltd. Shanghai branchCountry: ChinaIndustries: Carbonated soft drinksMedia channels: Content marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Social media, Television
Executive summary
Coca-Cola redefines Olympic gold in China. What truly makes Olympic gold uplifting?
As the longest-standing official sponsor of the Olympic Games, and a global uplifting icon, Coca-Cola asked this question to Chinese teenagers in the summer of 2016, and closed the distance with the Olympic Games about to...