Raymond Limited: Celebrating fatherhood in mothers

Debopriyo Chakraborty, Namit Prasad

Men's suiting brand Raymond Limited championed women in an eye-catching Father's Day campaign on social media.

Campaign details

Brand: Raymond Ltd.Brand owner: Raymond Ltd.Lead agency: Famous InnovationsCountry: IndiaIndustries: Clothing, apparelMedia channels: Events & experiential, Online video, Point-of-purchase, in-store, Social media Budget: Up to 500k

Executive summary

Raymond Limited is India's largest suiting brand and has a 90-year legacy as the most preferred brand for men's suiting. Yet, it has celebrated the ideals and philosophies it stands for in a very gender-agnostic and sensitive way, through the iconic communication platform, 'The Complete Man'. Even though Raymond belongs to a formal menswear category, and shows men in...

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