Project Nanhi Kali: Changing her future, one pack at a time

Debopriyo Chakraborty, Namit Prasad

Project Nanhi Kali, a small NGO established to provide primary education to underprivileged girls, increased donations in India by working with Nestlé.

Campaign details

Brand: Project Nanhi KaliBrand owner: K. C. Mahindra Education Trust, jointly with Naandi FoundationLead agency: Famous InnovationsCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Newspapers, Online display, Packaging & Design, Social MediaBudget: Up to 500k

Executive summary

Project Nanhi Kali is one of the mid-small size NGOs amongst 31 lakh NGOs in India. It was set up with the aim of providing primary education to underprivileged female children in India. This project however is rather small compared to other national projects with bigger resources....

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