Philam Life: Real Answers

This case study shows how Philam Life, an insurance company, increased sales in the Philippines using a social experiment campaign film.

Philam Life: Real Answers

Campaign details

Brand owner: Philam LifeLead agency: DDB ManilaBrand: Philam LifeCountry: PhilippinesIndustry Insurance, InvestmentMedia: Online video, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Overseas Filipino Workers are the most significant drivers of the Philippine economy. They are often hailed as the country's unsung heroes because of the separation they endure from their families in order to work abroad.

Every year, more and more Filipinos join the ranks of OFWs, yet there's still a lot to be done to bring...

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