Pepsi: Crash The Pepsi IPL

The case study describes how Pepsi in India beat competition for the first time in three years in terms of equity scores/brand love by inviting consumers to create a TV ad for the brand ahead of the Pepsi Indian Premier League (IPL) season start in 2015.

Pepsi: Crash The Pepsi IPL

Chandana Raizada

Campaign details

Brand Owner: PepsiCoLead agency: JWTBrand: PepsiCountry: IndiaIndustry: Non-alcoholic, soft drinksMedia: Content marketing; Direct marketing; Earned media, buzz; Email marketing; Events and experiential; Integrated; Internet – display; Internet – general; Internet – microsites; Online video; Other and ambient media; Outdoor, out-of-home; Point-of-purchase, in-store; Public relations; Radio; Social media; Television; Word of mouth, advocacy Budget: Over 20 million

Market background and cultural context

Pepsi has been gaining recognition as the brand that brings some of the world's most exciting events...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands