Pepsi: Changing the way the game is watched
Shubhrojyoti Roy
Campaign details
Brand owner: Pepsico India HoldingsLead agency: JWT DelhiContributing agency: Digivaasi Interactve Services and Zapak Digital EntertainmentBrand: PepsiCountry: India and Sri LankaChannels used: Earned media, buzz, Events and experiential, Games and competitions , Online video , Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Sales promotion, Social media , Sponsorship - event, propertyMedia budget: Up to 500k
Executive summary
This case study describes how Pepsi, one of the many sponsors of the 2012 T20 Cricket World...