Pepperfry: Fighting a Friend – The Carpenter

Online furniture store pepperfry.com used a multichannel approach to attract new buyers in India.

Campaign details

Brand: PepperfryBrand owner: PepperfryLead agency: L&K Saatchi & SaatchiCountry: IndiaIndustries: Furniture & furnishings retailMedia channels: Cinema, Email marketing, Online display, Radio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

Pepperfry, one of the largest players in the online furniture retail category wanted to persuade more consumers in India to shop for furniture online. Through the campaign, the brand wanted to attract new buyers by creating acceptance for this new form of furniture shopping. The campaign highlighted the rational benefits of shifting to online shopping and was...

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