OMO: Mother's Day digital campaign

The case study describes how OMO, a washing powder brand from Unilever, used a digital campaign to build awareness and brand love, as well as drive sales and position it as a market-leading brand in China.

OMO: Mother's Day Digital Campaign

Campaign details

Brand owner: UnileverLead agency: SapientNitroBrand: OMOCountry: IndiaIndustry Laundry productsMedia: Mobile & apps, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Our challenge was to help OMO, a laundry powder brand from Unilever, create a meaningful connection with consumers during socially cluttered Mother's Day. Our strategy was based on the fact that for Chinese mums, washing their child's clothes is a thankless, life-long task. But it is one of the ways they demonstrate their love and affection for...

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