Campaign details
Brand: OdomosBrand owner: Dabur IndiaLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Non-prescription, OTC productsMedia channels: Events & experiential, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Search marketing, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
In recent years, India has been hit by outbreaks of chikungunya and dengue. Most mosquito repellents in India – liquid vaporisers, coils, mats, and aerosols – are largely used at home. Mosquito protection out-of-home lacked relevance. This case study describes how Odomos, India's leading mosquito repellent...