Odomos: How we made a mosquito repellent a part of school uniforms

Odomos, a mosquito repellent brand, increased sales by raising awareness of the risk of mosquitoes outside of the home and making repellent application a routine in India.

Campaign details

Brand: OdomosBrand owner: Dabur IndiaLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Non-prescription, OTC productsMedia channels: Events & experiential, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Search marketing, Social media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

In recent years, India has been hit by outbreaks of chikungunya and dengue. Most mosquito repellents in India – liquid vaporisers, coils, mats, and aerosols – are largely used at home. Mosquito protection out-of-home lacked relevance. This case study describes how Odomos, India's leading mosquito repellent...

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