Netflix: You know the Queen. Now meet Elizabeth.

Josh Gallagher, Abel Sim and Gereld Khoong

Streaming platform Netflix used a combination of OOH, experiential, radio and online to launch its series The Crown in Singapore.

Campaign details

Brand: Netflix - The CrownBrand owner: NetflixLead agency: Havas, Havas MediaCountry: SingaporeIndustries: TV channels, services, programmesMedia channels: Events & experiential, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, RadioBudget: 500k - 1 million

Executive summary

Inspired by true events surrounding the life of Queen Elizabeth II, The Crown is a Netflix original series, one of the brand's biggest productions at the time of its launch.

Considering the Queen is the most recognisable face on the planet and Netflix...

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