Nestle Baby & Me: Bringing joy back in motherhood

A two-year-old maternal nutrition brand thought of challenging an established 20-year-old player in a high stakes category.

Nestle Baby & Me: Bringing joy back in motherhood

Vibha Gupta and Jitender Dabas

Campaign details

Brand Owner: Nestle IndiaLead agency: McCann WorldgroupContributing agency: Zenith Optimedia, McCann Healthcare and Maxus Global Brand: Baby & MeCountry: IndiaIndustry: Non-prescription, OTC productsMedia: Direct marketing; Internet – display; Internet – general; Internet – microsites; Internet – search; Magazines – business, trade; Newspapers; Online video; Other and ambient media; Point-of-purchase, in-store; Product sampling; Social media; TelevisionBudget: 10 – 20 million

Market background and cultural context

Nestlé Baby & me is...

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