Nescafe India: How Nescafe redefined the role for coffee in the life of the Indian youth
Campaign details
Brand owner: NestleLead agency: Mccann Worldwide IndiaBrand: Nescafe IndiaCountry: IndiaIndustry Hot drinksMedia: Internet - microsites, Online video, Packaging & design, Point-of-purchase, in-store, Product sampling, Social media, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: 500k - 1 million
Executive summary
This is the story of how Nescafe redefined a role for itself in India, a staunch tea drinking nation. Tea is dominant in India amongst the young and old...