Motorola G 3rd Gen: My Best Friend Forever
Campaign details
Brand owner: Lenovo Mobile Business Group Lead agency: Zeno Communications India Private Limited Brand: Motorola Mobility Country: IndiaIndustry Mobile devicesMedia: Content marketing, Internet - general, Internet - microsites, Magazines - business, trade, Magazines - consumer, Newspapers, Outdoor, out-of-home, Product placement, Public relations, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Motorola Mobility, a multinational mobile device manufacturer was gearing up to launch its smart phone - Moto G 3rdGen in the...