McDonald's Hong Kong: The Big Mac Karaoke Chant
Campaign details
Brand owner: McDonald's Restaurants (Hong Kong) LimitedLead agency: DDB Group Hong KongBrand: McDonald'sCountry: Hong KongIndustry Restaurants & takeawaysMedia: Internet - general, Internet - search, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
The Big Mac in Hong Kong was seemingly losing its shine. People would only engage with what is new! So how do you revive an icon's glory days when there is nothing new to say? We found the answer in...