Maybank Championship Malaysia: Golf goes social

This case study describes how Maybank, Malaysia's largest bank, used en event and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout South East Asia.

Maybank Championship Malaysia: Golf goes social

Campaign details

Brand owner: MaybankLead agency: Zenith Media Brand: Maybank Championship MalaysiaCountry: MalaysiaIndustry Banks, credit cards, loans, Financial services (general), Insurance, InvestmentMedia: Content marketing, Direct marketing, Integrated, Internet - general, Internet - microsites, Mobile & apps, Online video, Other & ambient media, Social media, Sponsorship - media, TelevisionBudget: Up to 500k

Executive summary

Southeast Asia has one of the largest and fastest growing economies in the world with an annual GDP of over US$2.6 trillion. With a rising affluent class, ASEAN...

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