Maybank Championship Malaysia: Golf goes social
Campaign details
Brand owner: MaybankLead agency: Zenith Media Brand: Maybank Championship MalaysiaCountry: MalaysiaIndustry Banks, credit cards, loans, Financial services (general), Insurance, InvestmentMedia: Content marketing, Direct marketing, Integrated, Internet - general, Internet - microsites, Mobile & apps, Online video, Other & ambient media, Social media, Sponsorship - media, TelevisionBudget: Up to 500k
Executive summary
Southeast Asia has one of the largest and fastest growing economies in the world with an annual GDP of over US$2.6 trillion. With a rising affluent class, ASEAN...