Manthri.lk: The Vote Scam
Campaign details
Brand owner: Verite ResearchLead agency: Ogilvy Public Relations, Phoenix O&MBrand:Manthri.lkCountry: Sri LankaIndustry Charities & voluntary organisations, Websites, online services, appsMedia: Online videoBudget: Up to 500k
Executive summary
The Vote Scam was a campaign set before Sri Lanka's 2015 General Election to make the public aware about www.manthri.lk – the country's only parliamentary monitoring platform freely accessible to the public. Manthri.lkwas a useful resource for Sri Lankan voters to judge contesting members of parliament on their work...