Mahindra: Spark the Rise
Abigail Hein and Etienne Do
Campaign details
Brand owner: The Mahindra GroupAgency: VML QaisBrand: Mahindra RiseCountry: IndiaChannels used: Branded content, Direct marketing, Email marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, Sponsorship - event or property, Television, Word of mouth and viralMedia budget: 3 - 5 million
Executive summary
The multi-billion dollar...