Magiclean: Celebrity mom kidnapping
Winnie Lee
Campaign details
Brand owner: KAOAgency: McCann Worldgroup TaiwanBrand: MagicleanCountry: TaiwanChannels used: Events and experiential, Internet - display, Internet - microsites, widgets, Magazines - consumer, Packaging and design, Point-of-purchase, in-store media, Product and other sampling, Product placement, Public relations, Sales promotion, Television, Word of mouth and viralMedia budget: Up to 500k
Executive summary
It is a big battle
Mr Muscle, the fastest growing brand in SC Johnson, entered the Taiwan market at the end of 2008 and has launched several impactful marketing campaigns in...