Maggi Noodles: Brand love - transcending competition and category
Someshwar Mehra
Campaign details
Brand owner: NestleLead agency: Publicis IndiaBrand: Maggi NoodlesCountry: IndiaIndustry Convenience, readymadeChannels used: Earned media, buzz, Newspapers, Online video , Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Radio, Social media , TelevisionMedia budget: 1 - 3 million
Executive summary
This case study describes how Maggi Noodles, the people's favourite noodle brand in India, faced their fiercest battle in the market yet against Unilever, GSK and ITC. These three FMCG players were known for their...