Campaign details
Brand: DurexBrand owner: Reckitt BenckiserLead agency: Havas WorldwideContributing agencies: Interactive AvenuesCountry: IndiaIndustries: Contraceptives, family planningMedia channels: Content marketing, Online display, Online video, Print - general, unspecified, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Pre-marital sex is a cultural taboo in India, and as a result, buying and carrying a condom regularly is not a habit among the youth. As per the results of the Durex Sex Survey, only 30% of men actually use...