Kellogg's: Feeding Dreams
Campaign details
Brand owner: Kellogg'sLead agency: MindshareBrand: Kellogg'sCountry: IndiaIndustry Breakfast cerealsMedia: Other & ambient media, Outdoor, out-of-homeBudget: 500k - 1 million
Executive summary
Indian Breakfast Habits study found that only 3 per cent Indians regarded breakfast as an essential meal and one in four skipped it. Even though a majority preferred light and home-cooked breakfast, it was still the one meal that was not taken seriously, with many opting for a cup of tea or a glass of milk for breakfast. This crucial insight...