Jeevansathi.com: Be Found

Shujoy Dutta

Marriage website Jeevansathi's multichannel campaign generated a spike in registrations, made a profit, and created brand pull, by changing the narrative of the category in India.

Campaign details

Brand: Jeevansathi.comBrand owner: Info Edge India Ltd.Lead agency: J. Walter Thompson, DelhiContributing agencies: Lintas InitiativeCountry: IndiaIndustries: Websites, online services, appsMedia channels: Online video, Radio, Social media, TelevisionBudget: 3 - 5 million

Executive summary

Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong because of the system of arranged marriages in India.

Matchmaking has been a part of Indian marriages forever. However, as time passed, the baton of marriage fixing has changed hands from close and...

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