Jagran Film Festival: World cinema in small-town India

Daily newspaper Dainik Jagran became relevant to, and changed perceptions of, small-town youth in India through a film festival.

Campaign details

Brand: Jagran Film FestivalBrand owner: Dainik JagranLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: NewspapersMedia channels: Email marketing, Events & experiential, Games & competitions, Online video, Outdoor, out-of-home, Radio, Social media, Websites & microsites Budget: 500k - 1 million

Executive summary

In a fast-changing media landscape, how does a leading print daily retain relevance among increasingly tech-savvy, non-metro youth?

This case study explains how Dainik Jagran, a print media brand, managed to strike engagement and generate brand awareness among small-town Indian youth through a film festival in times...

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