Campaign details
Brand: Indian Premier LeagueBrand owner: Sony MaxLead agency: DDB Mudra GroupCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
The Indian Premier League is one of the most eagerly awaited, and watched, cricket leagues in the world. A platform for renowned international cricketers to come together and play cricket in the popular Twenty20 tournament format. Over the years, the IPL has become a huge money-spinning cricket venture and is broadcast in...