Campaign details
Brand: MirindaBrand owner: PepsiCo IndiaLead agency: MindshareContributing agencies: BBDOCountry: IndiaIndustries: Carbonated soft drinksMedia channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Packaging & design, Radio, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Mirinda, a playful PepsiCo beverage, comes with a tangy orange flavour and champions the ideas of quirky fun to establish its brand credentials of 'celebrating mirth in life'. The brand statement of 'Pagalpanti bhi zaroori hai' (celebrate the quirky fun of life)...